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Category Archives for Experts Business

How To Make Money Even Before You Create A Product

How To Make Money Even Before You Create A Product   “Can you really sell a product that you haven’t created yet?” This was a question asked by a member of the audience when I talked about “The Experts Business” in a conference. My answer, a big “YES”. The truth is, highly successful companies are doing this every single day. Notice in Real Estate? They only show you the architectural perspective but all the units still gets sold out! Notice also when tech companies are asking you to pre-order even before they launch? (and you did!) Even exclusive restaurants and hotels, they invite you to book your reservations weeks before their first day. The key is to “Pre-sell” (some call […]

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